{"id":3841,"date":"2026-11-07T02:08:19","date_gmt":"2026-11-07T02:08:19","guid":{"rendered":"https:\/\/greenfashion-stores.com\/press\/"},"modified":"2026-11-07T02:08:19","modified_gmt":"2026-11-07T02:08:19","slug":"press","status":"publish","type":"page","link":"https:\/\/greenfashion-stores.com\/ar\/press\/","title":{"rendered":"\u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0645"},"content":{"rendered":"\n<style>\n.gfp{--g:#2f5d46;--ink:#1c1c1c;--sand:#f4f1ea;--gold:#a16207;--line:rgba(28,28,28,.14);color:var(--ink)}\n.gfp *{box-sizing:border-box}\n.gfp .full{width:auto;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw)}\n.gfp .in{max-width:1180px;margin:0 auto;padding:0 24px}\n.gfp .eyebrow{color:var(--g);letter-spacing:.2em;font-size:12px;text-transform:uppercase;font-weight:600;margin:0 0 14px;display:flex;align-items:center;gap:12px}\n.gfp .eyebrow:before{content:\"\";width:28px;height:1px;background:currentColor}\n.gfp-hero{background:#141816;color:#fff;padding:72px 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.body{display:flex;flex-direction:column;gap:8px;padding:18px 20px 22px}\n.gfp-tag{font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:var(--g)}\n.gfp-card h3{font-size:19px;line-height:1.3;margin:0;font-weight:600;color:var(--ink)}\n.gfp-card .desc{font-size:15px;line-height:1.6;color:#555}\n.gfp-card.big h3{font-size:23px}\n.gfp-cta{background:var(--g);color:#fff;text-align:center;padding:72px 24px;margin-top:80px}\n.gfp-cta h2{color:#fff;font-size:clamp(28px,3.4vw,42px);margin:0 0 12px;font-weight:600}\n.gfp-cta p{max-width:560px;margin:0 auto 26px;color:rgba(255,255,255,.85);line-height:1.7}\n.gfp-btn{display:inline-flex;align-items:center;min-height:48px;padding:0 28px;border-radius:999px;background:#fff;color:var(--ink)!important;font-weight:600;text-decoration:none!important}\n.gfp-btn.alt{background:transparent;border:1px solid rgba(255,255,255,.6);color:#fff!important;margin-inline-start:10px}\n.gfp .r{opacity:1}\n@media (prefers-reduced-motion:no-preference){.gfp .r.pre{opacity:0;transform:translateY(18px)}.gfp .r.on{opacity:1;transform:none;transition:opacity .6s ease,transform .6s ease}}\n@media (max-width:900px){.gfp-hero .in{grid-template-columns:1fr;gap:32px}.gfp-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}\n@media (max-width:620px){.gfp-grid,.gfp-grid.two{grid-template-columns:1fr}.gfp-hero{padding:48px 0}.gfp-sec{padding-top:52px}.gfp .ring{width:54px;height:54px}.gfp-btn.alt{margin:12px 0 0}}\n<\/style>\n<div class=\"gfp\">\n  <section class=\"full gfp-hero\">\n    <div class=\"in\">\n      <div>\n        <p class=\"eyebrow\">In the media<\/p>\n        <h1>Our story, <em>told on camera.<\/em><\/h1>\n        <p>TV reports, documentaries, a runway show and award ceremonies. Watch how Green Fashion turns reclaimed fabric into steady work for women in Egyptian communities.<\/p>\n        <ul class=\"gfp-stats\"><li><b>10<\/b><span>Films and features<\/span><\/li><li><b>3<\/b><span>TV and news channels<\/span><\/li><li><b>2<\/b><span>Award stages on camera<\/span><\/li><\/ul>\n      <\/div>\n      <button type=\"button\" class=\"gfp-feature\" data-gfv=\"\/wp-content\/uploads\/2026\/11\/gf-film-short.mp4\" data-gfp=\"\/wp-content\/uploads\/2026\/11\/gf-film-short-poster.jpg\">\n        <img fetchpriority=\"high\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/gf-film-short-poster.jpg\" alt=\"\" width=\"1280\" height=\"720\">\n        <span class=\"cap\"><span class=\"ring\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" width=\"26\" height=\"26\"><path d=\"M8 5.5v13l11-6.5z\" fill=\"currentColor\"\/><\/svg><\/span><span><span class=\"gfm-label\">Green Fashion in 60 seconds<\/span><small>Watch the short film<\/small><\/span><\/span>\n      <\/button>\n    <\/div>\n  <\/section>\n\n  <section class=\"full gfp-logos\" aria-label=\"Featured on\">\n    <div class=\"in\"><span class=\"l\">Featured on<\/span><b>Youm7<\/b><b>Asharq News<\/b><b>CBC Extra<\/b><b>Oxfam<\/b><b>Institut fran\u00e7ais d&#8217;\u00c9gypte<\/b><\/div>\n  <\/section>\n\n  <section class=\"in gfp-sec\" id=\"films\">\n    <div class=\"head\"><div><p class=\"eyebrow\">Documentaries<\/p><h2>The full story<\/h2><p>Meet the founders and the women behind the machines, and see where the fabric comes from.<\/p><\/div><\/div>\n    <div class=\"gfp-grid two\">\n      <button type=\"button\" class=\"gfp-card r big\" data-gfv=\"\/wp-content\/uploads\/2026\/11\/gf-film-full.mp4\" data-gfp=\"\/wp-content\/uploads\/2026\/11\/gf-film-full-poster.jpg\">\n  <span class=\"pic\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/gf-film-full-poster.jpg\" alt=\"\" loading=\"lazy\" width=\"1280\" height=\"720\"><span class=\"play\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" width=\"26\" height=\"26\"><path d=\"M8 5.5v13l11-6.5z\" fill=\"currentColor\"\/><\/svg><\/span><span class=\"dur\">6:04<\/span><\/span>\n  <span class=\"body\"><span class=\"gfp-tag\">Documentary<\/span><h3>Green Fashion: the full story<\/h3><span class=\"desc\">The founders and the artisans explain how textile waste becomes clothing that is eco-friendly, well made and fairly priced.<\/span><\/span>\n<\/button>\n      <button type=\"button\" class=\"gfp-card r big\" data-gfv=\"\/wp-content\/uploads\/2026\/11\/gf-oxfam-story.mp4\" data-gfp=\"\/wp-content\/uploads\/2026\/11\/gf-oxfam-story-poster.jpg\">\n  <span class=\"pic\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/gf-oxfam-story-poster.jpg\" alt=\"\" loading=\"lazy\" width=\"1280\" height=\"720\"><span class=\"play\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" width=\"26\" height=\"26\"><path d=\"M8 5.5v13l11-6.5z\" fill=\"currentColor\"\/><\/svg><\/span><span class=\"dur\">7:40<\/span><\/span>\n  <span class=\"body\"><span class=\"gfp-tag\">Documentary<\/span><h3>The Oxfam feature<\/h3><span class=\"desc\">Produced with Oxfam: the idea, the training, the challenges of the pandemic and the plan for what comes next.<\/span><\/span>\n<\/button>\n    <\/div>\n  <\/section>\n\n  <section class=\"in gfp-sec\" id=\"news\">\n    <div class=\"head\"><div><p class=\"eyebrow\">In the news<\/p><h2>On TV and in the press<\/h2><p>Egyptian and regional media visited the workshop and spoke to the team.<\/p><\/div><\/div>\n    <div class=\"gfp-grid\">\n      <button type=\"button\" class=\"gfp-card r\" data-gfv=\"\/wp-content\/uploads\/2026\/11\/gf-press-youm7.mp4\" data-gfp=\"\/wp-content\/uploads\/2026\/11\/gf-press-youm7-poster.jpg\">\n  <span class=\"pic\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/gf-press-youm7-poster.jpg\" alt=\"\" loading=\"lazy\" width=\"1280\" height=\"720\"><span class=\"play\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" width=\"26\" height=\"26\"><path d=\"M8 5.5v13l11-6.5z\" fill=\"currentColor\"\/><\/svg><\/span><span class=\"dur\">5:10<\/span><\/span>\n  <span class=\"body\"><span class=\"gfp-tag\">TV report<\/span><h3>Youm7<\/h3><span class=\"desc\">Inside the workshop where women turn leftover fabric into jackets and blazers, in their own words.<\/span><\/span>\n<\/button>\n      <button type=\"button\" class=\"gfp-card r\" data-gfv=\"\/wp-content\/uploads\/2026\/11\/gf-press-asharq.mp4\" data-gfp=\"\/wp-content\/uploads\/2026\/11\/gf-press-asharq-poster.jpg\">\n  <span class=\"pic\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/gf-press-asharq-poster.jpg\" alt=\"\" loading=\"lazy\" width=\"1280\" height=\"720\"><span class=\"play\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" width=\"26\" height=\"26\"><path d=\"M8 5.5v13l11-6.5z\" fill=\"currentColor\"\/><\/svg><\/span><span class=\"dur\">6:31<\/span><\/span>\n  <span class=\"body\"><span class=\"gfp-tag\">Feature<\/span><h3>Asharq News, Quicktake<\/h3><span class=\"desc\">How a small project turned textile waste into skilled work and a fashion label.<\/span><\/span>\n<\/button>\n      <button type=\"button\" class=\"gfp-card r\" data-gfv=\"\/wp-content\/uploads\/2026\/11\/gf-press-cbc-extra.mp4\" data-gfp=\"\/wp-content\/uploads\/2026\/11\/gf-press-cbc-extra-poster.jpg\">\n  <span class=\"pic\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/gf-press-cbc-extra-poster.jpg\" alt=\"\" loading=\"lazy\" width=\"1280\" height=\"720\"><span class=\"play\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" width=\"26\" height=\"26\"><path d=\"M8 5.5v13l11-6.5z\" fill=\"currentColor\"\/><\/svg><\/span><span class=\"dur\">10:19<\/span><\/span>\n  <span class=\"body\"><span class=\"gfp-tag\">Interview<\/span><h3>CBC Extra, Noon El-Qemma<\/h3><span class=\"desc\">Founder Hadeer Shalaby on upcycling fabric waste and training women, live on air.<\/span><\/span>\n<\/button>\n    <\/div>\n  <\/section>\n\n  <section class=\"in gfp-sec\" id=\"runway\">\n    <div class=\"head\"><div><p class=\"eyebrow\">On the runway<\/p><h2>The collection on the catwalk<\/h2><p>Upcycled jackets, blazers and trousers on a professional runway.<\/p><\/div><\/div>\n    <div class=\"gfp-grid two\">\n      <button type=\"button\" class=\"gfp-card r\" data-gfv=\"\/wp-content\/uploads\/2026\/11\/gf-fashion-show.mp4\" data-gfp=\"\/wp-content\/uploads\/2026\/11\/gf-fashion-show-poster.jpg\">\n  <span class=\"pic\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/gf-fashion-show-poster.jpg\" alt=\"\" loading=\"lazy\" width=\"1280\" height=\"720\"><span class=\"play\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" width=\"26\" height=\"26\"><path d=\"M8 5.5v13l11-6.5z\" fill=\"currentColor\"\/><\/svg><\/span><span class=\"dur\">3:23<\/span><\/span>\n  <span class=\"body\"><span class=\"gfp-tag\">Runway<\/span><h3>The Green Fashion fashion show<\/h3><span class=\"desc\">The upcycled collection on the catwalk, at a show held with the Institut fran\u00e7ais d&#8217;\u00c9gypte and IncubMe.<\/span><\/span>\n<\/button>\n      <button type=\"button\" class=\"gfp-card r\" data-gfv=\"\/wp-content\/uploads\/2026\/11\/gf-founder-talk.mp4\" data-gfp=\"\/wp-content\/uploads\/2026\/11\/gf-founder-talk-poster.jpg\">\n  <span class=\"pic\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/gf-founder-talk-poster.jpg\" alt=\"\" loading=\"lazy\" width=\"1280\" height=\"720\"><span class=\"play\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" width=\"26\" height=\"26\"><path d=\"M8 5.5v13l11-6.5z\" fill=\"currentColor\"\/><\/svg><\/span><span class=\"dur\">2:08<\/span><\/span>\n  <span class=\"body\"><span class=\"gfp-tag\">On stage<\/span><h3>The story behind the collection<\/h3><span class=\"desc\">After the show, the founder takes the microphone to tell the story of the pieces and the women who made them.<\/span><\/span>\n<\/button>\n    <\/div>\n  <\/section>\n\n  <section class=\"in gfp-sec\" id=\"awards\">\n    <div class=\"head\"><div><p class=\"eyebrow\">Award stages<\/p><h2>Recognition, on camera<\/h2><p>Two of the moments when the work was recognised in public.<\/p><\/div><a href=\"\/awards\/\">See every award and certificate<\/a><\/div>\n    <div class=\"gfp-grid two\">\n      <button type=\"button\" class=\"gfp-card r\" data-gfv=\"\/wp-content\/uploads\/2026\/11\/gf-startup-power-award.mp4\" data-gfp=\"\/wp-content\/uploads\/2026\/11\/gf-startup-power-award-poster.jpg\">\n  <span class=\"pic\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/gf-startup-power-award-poster.jpg\" alt=\"\" loading=\"lazy\" width=\"1280\" height=\"720\"><span class=\"play\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" width=\"26\" height=\"26\"><path d=\"M8 5.5v13l11-6.5z\" fill=\"currentColor\"\/><\/svg><\/span><span class=\"dur\">0:20<\/span><\/span>\n  <span class=\"body\"><span class=\"gfp-tag\">Ceremony<\/span><h3>Startup Power award<\/h3><span class=\"desc\">Green Fashion called to the stage at Startup Power, the competition for emerging projects.<\/span><\/span>\n<\/button>\n      <button type=\"button\" class=\"gfp-card r\" data-gfv=\"\/wp-content\/uploads\/2026\/11\/gf-nawal-moustafa-award.mp4\" data-gfp=\"\/wp-content\/uploads\/2026\/11\/gf-nawal-moustafa-award-poster.jpg\">\n  <span class=\"pic\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/gf-nawal-moustafa-award-poster.jpg\" alt=\"\" loading=\"lazy\" width=\"1280\" height=\"720\"><span class=\"play\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" width=\"26\" height=\"26\"><path d=\"M8 5.5v13l11-6.5z\" fill=\"currentColor\"\/><\/svg><\/span><span class=\"dur\">2:45<\/span><\/span>\n  <span class=\"body\"><span class=\"gfp-tag\">Film<\/span><h3>Nawal Moustafa Award for Women Entrepreneurs<\/h3><span class=\"desc\">First place in the 2021 edition, organised by the Prisoners&#8217; Children Care Association. A look inside the workshop.<\/span><\/span>\n<\/button>\n    <\/div>\n  <\/section>\n\n  <section class=\"full gfp-cta\">\n    <h2>Wear the story<\/h2>\n    <p>Every piece in these films is cut, pieced and sewn by hand by women in Egyptian communities.<\/p>\n    <a class=\"gfp-btn\" href=\"\/shop\/\">Shop the collection<\/a><a class=\"gfp-btn alt\" href=\"\/about\/\">Our story<\/a>\n  <\/section>\n<\/div>\n<script>\n(function(){var els=[].slice.call(document.querySelectorAll('.gfp .r'));if(!('IntersectionObserver' in window)){return;}if(window.matchMedia('(prefers-reduced-motion: reduce)').matches){return;}els.forEach(function(e){e.classList.add('pre');});var io=new IntersectionObserver(function(en){en.forEach(function(x){if(x.isIntersecting){x.target.classList.add('on');io.unobserve(x.target);}});},{threshold:.12});els.forEach(function(e){io.observe(e);});})();\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>In the media Our story, told on camera. TV reports, documentaries, a runway show and award ceremonies. 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